So you’ve created a YouTube account and you’re ready to start making great content. Awesome! You’ve started down the road to creating cool YouTube videos and sharing your unique perspective with the world. Of course, you don’t just want to put videos out there and hope that people will maybe watch them. You want to do the right things to ensure the success of your YouTube channel.
Fortunately, there are a few things you can do in your very first week as a YouTuber that will set you up for a great start!
Look at Similar Channels In Your YouTube Topic Area
Take a look at other YouTube channels in your niche and watch some of their videos. You shouldn’t look at these YouTubers as competition, but it’s a good idea to take a look at how they present their content and what they do to stand out.
This will help you come up with a good angle or something else that’s unique about your approach to making YouTube videos in your topic area. Looking at other YouTubers’ work can also help you see which creators could be potential partners for collab videos.
Collaboration is a great way for YouTubers to grow their channels, so if you find someone with a similar audience reach that’s making videos that complement yours, or someone who has a style that’ll work well with yours, you might want to consider connecting out for a collaboration after you’ve created a few videos.
Set Small YouTube Goals
Many YouTubers have a big goal to get a lot of subscribers and turn their channel into their full-time job. Of course, if that’s your only goal, it’s going to feel like you have an enormous amount of work to do, and you’re going to start feeling run down and burnt out pretty early on.
To avoid this, make smaller YouTube goals so you have tangible things that you can work toward. This will help you stay on track, and along with keeping you motivated, it’ll help you see how far you’ve come as you check each goal off your list.
Setup a Social Presence For Your YouTube Channel
One of those small goals that you set should probably be to start engaging with your audience outside of YouTube on a consistent basis. You can do that by setting up social media presences for your channel on all of the social networks where your target viewers hang out.
Post behind-the-scenes pictures and video clips on Instagram and Snapchat. Talk about cool things happening in your niche on Facebook and Twitter. The more you get engaged on social media, the more you’ll expand your exposure and grow your audience.
Create a Monthly Calendar
Of course, just setting up your social media presences isn’t enough to keep them running. You’ll need to post to each of them regularly, and you’ll need to check back so you can talk to your viewers in the comments.
You’ll also need to ensure that you’re uploading videos and completing all other important channel tasks regularly, as well. Creating a monthly calendar of all the things you need to do to keep your YouTube channel growing and to build momentum will help you keep everything in perspective and avoid feeling overwhelmed or forgetting things.
Start Planning Three Video Uploads Ahead
If you’ve decided on uploading one YouTube video per week, planning your next three uploads will give you a road map of what you need to do for your channel for the next three weeks. It’ll also keep you away from inconsistency as you try to come up with new YouTube video topics on the fly each week. Instead, you’ll have a good outline to plan and create your upcoming content.
Complete Your YouTube Channel’s About Page
When new viewers come to your channel, many of them will want to know who you are and what your content is all about. Having a complete description on your About page with links to your social media pages is a good way to let them know that you have the kind of video content they want to watch, along with how they can follow you on social media.
Create an Intro for Your YouTube Videos
You should definitely look into having a branded intro at the beginning of every video you upload on YouTube. Show viewers what your channel is all about, right from the start, and it’ll go a long way toward improving your brand recognition.
The video intro doesn’t have to be long or elaborate, though. In fact, people usually click away if they aren’t hooked at the beginning of a video. So don’t create a very long, in-depth intro with tons of graphics or video clips and a never-ending theme song.
Instead, go with a short and awesome intro that provides your audience with an understanding of your channel and showcases your brand. Do this now, and you can just edit it into the beginning of each YouTube video easily.
Start Working on Your Brand Materials
Speaking of a branded intro, you also need to work on designing your overall brand. As a YouTuber, you should have a good logo, a couple of “official” brand colors, a consistent font for your brand, and even a tagline for your channel. Once you have these details figured out, you can use them to create channel art that will instantly brand your YouTube channel’s homepage, and you can use it on social media, as well as branded apparel and accessories, too.
Connect With Other YouTubers in Your Niche
You might not want to reach out to suggest a collaboration with another YouTuber before you’ve created your first few videos, but that doesn’t mean that you can’t connect with other creators from the very beginning. Watch their YouTube videos and leave valuable comments and input on them. Start participating in the community of YouTubers, and you’ll find that connecting, networking, and collaborating are a lot easier than you might think.
Study Filming Tips to Improve Your YouTube Videos
Lastly, you don’t need the skills of Steven Spielberg to be a successful YouTuber, but it helps to understand a few key filming tips. Pick out a couple of helpful online resources on video making to consistently follow and read up on important components like the best techniques for good lighting. Find out about how to get the best image quality and sound in your YouTube videos.
Even if you’re starting with an entry-level camera, you can do a lot to improve your videos and become a better YouTuber by learning a few key strategies. We can never learn enough!
So, there’s 10 important things to get you started in your first week as a YouTuber. Do these, and everything else should start to fall into place as you work consistently to build your channel and gain more subscribers. Remember, the journey of growth for YouTubers will take time and patience, but if you start out on the right foot you might find that it is much easier and more fun than you ever thought possible.