7 Things to Know When Starting a YouTube Channel with Partners
There’s no denying that a strong team can make waves in any niche, but creating a YouTube channel with a friend or two that’s successful will take time and effort. Everyone involved will have to have the drive to succeed, and be willing to put in the work.
Short of cloning yourself to ensure complete compatibility, here are seven considerations when starting a YouTube channel with friends and partners.
You Share Similar YouTube Goals
The first thing that a good team needs is a shared vision. Everyone who joins YouTube has their own motivations and passions driving them – but the YouTube channel itself needs a singular mission to keep it on track. If you can’t find a similar vision to promote for both the short-term and the long-term success of your YouTube channel, then the partnership is sure to experience problems.
One great example partnership is in that of artist and agent. The agent is driven by making sales, booking shows and connecting to other industry figures. The artist is driven by making the product and connecting with fans. But together, they share the vision of promoting the artist’s work to the masses and should share the same vision of success for both the long and short-term.
Your Creative Styles Work Well Together As a Team
One of the first things that any partnership should do is to define the strengths and weaknesses of each partner. Ideally, your strengths and weaknesses complement each other’s. The most important thing to understand that every partner is equally as important as the others. Your contribution is no more and no less important than your partner(s).
Each Partner Involved Should Understand Their Role
If you have developed a plan for your YouTube channel where each partner’s strengths can shine, then creating clearly defined roles should be easy. However, if your skills aren’t so cut and dry, you’ll need to hash out who does what on your own.
This means both what you will be doing day-to-day, and what your overall role is with the channel. Just like with any business, there are many areas in growing your YouTube presence that will require leadership, and it’s a great idea for each partner to lead in a specific area.
Make Things Official
If you’re serious about your YouTube channel, then even if you are working with your best friend, having all important understandings outlined by a legal professional will be beneficial, moving forward. One great bonus of this practice is that it makes it very simple to bring in new partners if you wish – your practices and expectations are already laid out in a way that makes it fair for all parties.
Another consideration to keep in mind is the possible end of the partnership. No matter how great it’s going right now, you may want to keep in mind the good of the YouTube channel’s brand, and create a legally binding outline for what could happen should you decide to end the partnership.
Set Expectations For Your YouTube Channel
Both creators should understand the expectations for any situation outside of the norm, not just those for their own duties. For example, how do you define small problems or major crises? How do you expect everyone involved to handle specific problems?
In order to maintain a good partnership, without fighting over the right path anytime something new arises, you can instead refer to your defined expectations. It’s best to act within the defined expectations, so that your partner(s) understand why you made a decision, and can support you in it.
The Team Needs to Be Communicating Consistently
Communication is vital when partnering on a YouTube channel, but a semi-regular email round-up may not be enough. If you aren’t communicating regularly, through multiple means (telephone, email, in-person, Skype, etc.), then you may want to rethink that pattern.
Set up time that allows you the chance to hash out any developments, problems, or ideas – but also don’t discount quick messages here and there for keeping each other on the same page.
Additionally, it’s best to communicate quickly if you are starting to feel that something is wrong. Allowing discontent to grow means that when the confrontation does happen, it could become a larger issue than you intended.
Take responsibility when you know you’ve done something outside of expectations, as well. Don’t wait for your partner(s) to come to you if you can approach the issue head on. This keeps a YouTube channel partnership strong and moving forward.
Have an Exit Strategy For Your YouTube Channel
Creating or growing a YouTube channel together can become a tangled web of actions, results, investments, connections, and more. That is why it is important, even for great partners, to have an exit strategy.
Right now, while you’re feeling good about the partnership, take the time to decide what will happen should either of you want to leave in the future. Who will take over which duties? What will happen to all the YouTube videos and their rights? How are your earnings affected?
There’s definitely a bit more variables involved in starting a YouTube channel with a friend or a few partners than creating your own. That’s why it can sometimes be a better idea to have your own channels but collaborate as much as possible with other partners, similarly to dedicating your time for a partnership.
However, if you do decide to team up with others on sharing a YouTube channel, be sure to really spend time going over the considerations mentioned above for a successful team!