How to Promote Your YouTube Channel on Twitter

Twitter is a hugely popular social network, and it can be a great tool to promote your YouTube channel and your vlogs if you use it right. However, many people sign up for Twitter thinking that just by making an account and tweeting they’ll get thousands of followers and reach a wider and wider audience every day.

Well, that can happen, but you cannot count on a single tweet going viral and launching you into Twitter (and, consequently YouTube) fame. By using Twitter to its maximum potential, you can do a lot to promote your YouTube channel and grow your vlogging brand. In this post, we look at great ways for YouTube vloggers to do just that.

Use Relevant Hashtags To Expand Your Reach

Adding a hashtag to a tweet will place it in that hashtag’s category, and anyone who uses it or searches for it could see your tweet alongside other tweets that use it. Watch out for hashtag overload, though! Stuffing your tweets with hashtags isn’t the right way to do it.

If you use popular hashtags that are relevant to your tweets and to your audience, you can spread the word about your YouTube channel and your videos to even more people.

To find the best hashtags for your tweets, look at what’s trending (relevant to your content/posts) and perform a few hashtag searches. You can also throw in a custom hashtag for your own vlogging brand, and users who click on this will see your other tweets and follow them back to posts about your YouTube videos.

Host Twitter Chats for Your YouTube Audience

Speaking of custom hashtags, you can use them to host Twitter chats. To do this, announce in advance that you’re going to be hosting a Twitter chat for a specific amount of time on a particular day. Tell users that they can participate by using your custom hashtag in their tweets during the chat (e.g., #YouTubeChannelNameChat).

All tweets with the chat’s hashtag will be grouped together, and you can carry on a great conversation with your audience about topics relevant to them. You can even schedule regular Twitter chats to build a relationship with your viewers and gain more engagement.

Tweet Multiple Times Without Spamming

On platforms like Facebook and Instagram, posting multiple times in a row or reposting the same information can be considered spamming. Twitter moves so fast, though, that if you post just a single tweet in a day, it’s likely to get completely lost in the mix.

Twitter is an immediate medium, so pay attention to your social analytics, and focus most of your tweets on the times when your audience is online and active. And don’t be afraid to tweet multiple times, even if the content is very similar (as long as you mix the content up, and avoid posting the exact same posts). Just make sure you’re tweeting relevant/quality content, and you’ll be fine.

Promote Your YouTube Channel in Your Twitter Bio

While you’re posting great tweets and getting involved with your Twitter followers, don’t forget to tell them who you are and what you do and to give them a link back to your YouTube channel. Use your profile bio to describe your channel and the kinds of vlogs you upload, and provide a link to your channel. Many vloggers make the mistake of not taking advantage of this, especially when it’s the first thing Twitter users visiting your profile will see.

You can even take this one step further by linking to a YouTube playlist of your most popular videos in order to get more views per person visiting your channel.

Mention Brands From Your YouTube Videos

You can also gain more exposure by mentioning the brands and products that you review, use, or feature in your YouTube videos. Find their Twitter usernames and give them “@” mentions whenever you’re talking about their products or one of your YouTube videos in which you featured their brand.

Every company loves free advertising, and they’re likely to show their appreciation by re-tweeting your tweet, favoriting it, replying to it or even sharing your video. When they do this, your tweet instantly gets exposure with their audience, which will tend to be both large and made up of people who could be interested in your vlogs.

Tweet More Than Just Your YouTube Videos

We mentioned above that you should tweet multiple times, but we also mentioned that your tweets should be have value, too. Much like Facebook and other social networks, you don’t just want to tweet links to your YouTube videos.

First of all, unless you’re making a vlog every few minutes, you’re going to be making a lot of the same tweets, over and over again. While it’s okay to repeat yourself a bit, your followers will very quickly pick up on the fact that you don’t have a whole lot to say. If, on the other hand, you post fun, entertaining, informative, and relevant links, quotes, thoughts, etc., you’ll get more followers on Twitter, and you’ll see a lot more people engaging with your content, too.

Reward & Engage with Your Vlog Supporters

You can also gain more brand loyalty by showing your followers that you care about and appreciate them. When they mention you in a tweet, respond or re-tweet their tweet. When they tweet to share one of your YouTube videos, you can thank them or give them a shout-out. For example, you can even say something like, “Thanks for sharing @username! Look for a shout-out in my next video!”

Engaging with and recognizing your vlog supporters and those who help promote your content can encourage more people to share your YouTube videos.

It’s a great way to show appreciation to your supporters and fans, along with being an effective method to help build brand loyalty for your YouTube channel.

Ask Questions on Twitter for Audience Interaction

Finally, you can get more people engaged (and keep them involved) by asking them questions on Twitter. For example, you could ask them what they’d like to see in your next YouTube video, or if they had a good experience with a particular product and/or if they have a story to tell about it. Ask them about their thoughts on a topic you’re vlogging about, or what their favorite tips and tricks for dealing with a relevant situation are.

Once you’ve asked the question, make sure to read the responses and then respond to them, too. Stay in the conversation and keep it going. As more people see the conversations taking place on their Twitter news feeds, they’ll start joining in and sharing their thoughts, helping create more awareness for your channel.