Starting a YouTube channel is a lot of fun, and it allows you to earn money, as well, if you have the right plan in place. However, one of the biggest mistakes any YouTuber or vlogger can make is failing to create a plan for their YouTube channel.
Fortunately, though, planning your YouTube channel is actually pretty simple and doesn’t take a lot of time or effort. You’ll need to ask yourself a few questions:
Why Am I Starting a YouTube Channel?
Before you go any further, ask yourself why you’re starting your YouTube channel. Are you doing it to learn more about video production? Does this look like a fun hobby that you’d like to take up? Are you looking for a creative outlet that you can use to make some money on the side? Is your goal to make your YouTube vlogs your full-time career?
Answer these questions, and you’ll have a good idea of your long-term goals for your vlogging channel. Keep these in mind as you move forward with your plan, as they’ll be important soon.
What Will My Vlogs Be About?
Next, let’s talk about what kinds of vlog topics you’re going to create content on. Are you a beauty guru? Do you have handy tips and tricks for DIY home decorating that you want to share with the world? Are you a comedian? Do you want to discuss news of the latest video games?
You have a lot of options for vlog content. Choose something that you’re passionate about and that you’ll enjoy vlogging about over the next weeks, months, and even years as you build, establish, and manage your YouTube channel.
If you pick the right kind of topic area, vlogging will always be enjoyable, but if you choose something that you’re not excited about it’ll become a chore in no time.
Who Is My Vlog Audience?
Once you’ve chosen the kind of content you want to create, you need to figure out your target audience. If you start a travel vlogging channel, you’re going to have a very different audience than if you start a YouTube channel dedicated to reviewing power tools.
So, sit down and write a description of your ideal viewer on YouTube. Think about as many details as you can about them. The more you know about your audience, the better you’ll be able to tailor your vlogging brand so that you can reach them and engage with them effectively.
What Will My YouTube Username Be?
Come up with a name that’s simple, unique, memorable, and relevant to your YouTube channel. You can use something based on your real name, or you can come up with a separate brand name for your vlogging channel. Also, make sure that your username hasn’t already been used on your social media platforms, too. You want to be able to consistently use the same name on all of your online presences.
How Often Will I Upload Vlogs on YouTube?
You don’t have to upload a new YouTube video every day, but if you wait too long between uploads, you can lose your audience. Figure out how long it takes you to make, edit, and upload a video to YouTube, and then determine how many videos you can commit to in a week or a month.
How Will I Make My YouTube Channel Stand Out?
What’s different about you and your YouTube channel? What really sets your vlogs apart? Take some time to think about this. Are your tips for hairstyles easier and faster than others’? Are you great at creating amazing pieces of décor on a shoestring budget? Do you have a really great sense of humor that works well with your product reviews? Figure out why you’re different and how you can make your YouTube channel stand out.
What Will Make My YouTube Channel Unique?
Along the same lines, remember that there are 300 hours of video uploaded to YouTube every minute. There’s a good chance that people are creating and uploading very similar content. You need to make your YouTube channel unique. This is especially true when it comes to branding your YouTube channel. What will you do to make this happen? If you can pinpoint this, you can highlight it and use it in your marketing and promotional efforts.
How Will I Interact and Engage With My Audience?
While interacting with your audience in the comments on your YouTube channel is great, you can’t stop there. You also need a plan for gaining followers on other social networks, building your following, and engaging with your audience on all of your online presences.
Ask viewers questions in your YouTube videos and get them to answer in the comments. Reply to their answers and give them mentions and shout-outs in subsequent videos. Get involved with your vlog audience, and they’ll keep engaging with your content.
What Are My Vlogging Goals?
Remember those vague goals you came up with when you were thinking about why you want to start a YouTube channel? Let’s revisit those. Now that you have much of your plan finished, let’s talk about those goals. What exactly are they? What do you want to accomplish with your YouTube channel as a vlogger?
You should also have a better idea now of how often you can upload and what kind of material you’ll be uploading. This should allow you to make more concrete goals about your YouTube channel and whether you want it to be a career or a hobby.
How Will I Reach Those Goals?
Finally, set a few long-term and short-term goals and write them down. Using these, start setting up a timeline and a schedule to help keep you on track. If you want your YouTube channel to be a big success with an engaged audience, you’re going to have to put in work daily. Setting up a schedule will show you what you need to do to reach your goals and grow your vlogging channel.