As you enter the world of vlogging on YouTube, you’ll find a lot of advice for how to create a successful channel, how to engage with your audience, and how to get more views. While it’s great to know what to do to maintain a successful channel, you also need to know what not to do, too.
These seven common mistakes are something that new YouTubers should keep an eye out for. If you can avoid them, you’ll be on the road to creating and running a great vlog channel with a growing audience.
Buying Fake Views
First and foremost, you’re going to see ads and offers that let you buy views for your YouTube videos. Don’t do this! It’s not worth the consequences. Buying fake views only inflates your perceived popularity momentarily, and it doesn’t actually do anything for your vlogs.
In fact, if people see that you just created your YouTube channel and you suddenly have thousands of views with no engagement on your videos, they’re going to be suspicious of your content and may walk away.
Not Establishing a Social Media Presence
Many new YouTubers may assume that they can promote their channels through YouTube alone, but that’s a huge mistake. Social media marketing is king right now, and failing to create companion social media presences for your YouTube channel is a mistake you need to avoid.
Establishing a strong presence on social media amplifies your reach a great deal and can help you promote your YouTube channel immensely.
Not Linking to Your Social Media Pages
On the same note, you should always link to your social media pages and profiles on your YouTube channel. Do this on your “about” page and your video descriptions, and you can even include annotation links in your videos when you mention your Facebook, Twitter, or Instagram accounts at the end of your YouTube videos.
Linking to your social media accounts will give your viewers more chances to connect with you on different social platforms, and that’s essential for long term success.
If you want to grow your YouTube channel, avoid being inconsistent with your content and online presence. All of the top YouTubers run their channels on consistent, published uploading schedules, and they all engage consistently on social media, too. The more consistent you are from the beginning, the better! Viewers love consistency.
Not Interacting With Your Audience
On that note, you should also be aware that your social media accounts aren’t just pedestals for you to get on and link out marketing content for your YouTube channel. They’re interactive platforms where you should be engaging and interacting with your audience. Ask your viewers questions. Respond to their comments. Take polls for future videos. Get involved with your awesome audience! If you do this, your viewers will help you grow your channel and your reach.
Asking for Views on Other YouTube Channels
If you’ve spent any time on YouTube, especially looking through the comment threads, you’ve seen comments that say things like, “Hey! Check out my videos! You will like them.”
These comments have nothing to do with the video, and they’re solely there to get other YouTubers and viewers to watch the commenter’s videos. Do not do this. It’s annoying to other creators and fans, and it can lead to negative feedback.
Instead, go to other creators’ YouTube channels, watch their videos, and leave valuable comments and feedback. If you contribute to the conversation in a meaningful way, people will want to hear more from you, and they’ll click on your username to find out what you have to offer.
Doing this can also lead to quality connections and relationships with other YouTubers, which can lead to collaborations and other great means of growing your channel.
Not Having a Plan For Your YouTube Channel
Finally, the most important mistake to avoid is failing to plan. What are your goals for your YouTube channel? How do you intend to get there? Where do you see your channel in one month? Six months? One year? Five years? Answer these questions, and then you can start to answer questions about how you’ll get where you want to go with your YouTube channel.
Make a timeline of your small and large goals for your channel. In between your goals, set milestones and deadlines. Then you can set your schedule based on how often you should upload YouTube videos, when and how much you should be engaging on social media, and what other marketing techniques you should be implementing.
Many new YouTubers may experience these seven mistakes, but with this information you have the tools you need to avoid them. Be honest, consistent, and engaged, and you’ll go a long way with your YouTube channel.