Of all of the types of videos you can post to your YouTube channel to increase audience engagement, Q&A videos are some of the best. They involve audience participation. They’re specifically made to cater to your audience’s interests. And they work for any genre of video. Whether you specialize in beauty secrets or auto mechanic how-to videos, you can make a YouTube Q&A video that your viewers will love.
What Is a YouTube Q&A Video?
Basically, it’s exactly what it sounds like. It’s a video in which you take relevant questions that your fans have posed to you, and you answer them. It’s as simple as that, but getting great questions and putting them together in a compelling video does require you to put in effort. So, in this post, we’ll go over a few tips for creating a quality Q&A video that will really resonate with your fans.
A Few Benefits of a Q&A Video
First, though, you might be wondering, “Why should I make a YouTube Q&A video?” Well, this kind of video comes with a few benefits that can help you grow your vlogging channel. First, they’re very audience-centric. Your fans will ask questions or like other comments/questions from viewers and then tune in to see if you chose to answer them. Then, when you do, they’ll feel like they’ve contributed and will have more of a vested interest in engaging with your video brand.
Furthermore, when you highlight their questions and mention their usernames, fans are more likely to share your videos on social media. It’s a good way to show appreciation!
Q&A videos are also really great for building community and establishing a relationship with your fans. All in all, they’re great for creating engaging content and for strengthening your bond with your viewers.
Building Buzz for The Video
So, how can you make the magic happen for your Q&A video? You have to start by building some buzz. In your YouTube videos leading up to your Q&A video, be sure to tell your viewers that you’re planning to answer all of their most burning questions in one video. Tell them when you’re going to upload the video, and tell them to start preparing their questions and to stay tuned for more updates.
Gather Your Questions
Then, end the last video you post before your YouTube Q&A video with a call to action that encourages your viewers to leave their question in the comments section. This way, you’ll have all of your questions in one place, although you can also post to Facebook and ask people to leave questions in the comments there.
You’ll have two places to check for questions, but they’ll still be manageable. Then you can just read through all of the questions and take screenshots of the ones you want to use for your video.
Making a YouTube Q&A Video
When you sit down to make your YouTube video, remember to start out by thanking everyone for sending you questions. You may also want to apologize if you can’t get to all of the questions in one video. Assure your fans that everyone sent in really great questions and that you might need to do another Q&A video in the future for even more fun.
Then, when you get into answering the questions, display their screenshot on screen and be sure to mention each person’s username. As we mentioned earlier, this is a great way to build a stronger bond with your community of viewers (and they’ll appreciate it).
As you’re giving shout-outs and recognizing your fans for their contributions, though, don’t forget to give really great answers. Remember, consistent, high-quality content is the cornerstone of a great YouTube channel. The more thought you put into your answers and the better they are, the more your audience will want to participate in future videos and the more they’ll want to tune in.
When finishing your YouTube video, you can also end with a call to action. You can say something like, “Tune in next Wednesday for more great questions and answers!” if you’re going to do another Q&A video, or you could say, “And don’t forget to keep sending questions and topic ideas, so I can pick your suggestion for a future video!”
This will keep your viewers engaging more with your videos, as you promise more viewer-centric material for the future. Then all you have to do is create that content, and your audience will keep growing!