Starting a YouTube channel for vlogs can be a great idea, especially if you’re passionate about a particular subject or niche. It has also become a career for many content creators through various ways to monetize your videos. For those interested in learning how to vlog on YouTube, this guide will cover fundamentals and best practices to keep in mind as you start vlogging!
1. Planning Your YouTube Channel
Before you pick up your camera and start vlogging on YouTube, knowing your reason for starting a channel is going to have a huge impact on how you continue.
Do you want to make vlogging a part of your career?
Are you just sharing some fun tips and tricks within a niche community?
Think about how much time you can devote to growing your YouTube channel on a daily, weekly, and monthly basis.
If you’re vlogging because you have some extra time on your hands, and you’d like to try a new hobby, you may not have any set goals for your vlogs just yet, but that doesn’t mean you can’t build a following and make your YouTube channel a real success!
Another consideration as you learn how to start a vlog channel is knowing who you are talking to when you’re vlogging. Understanding your audience on YouTube is essential for reaching success.
Knowing who your viewers are and the type of content they’re interested in watching is very important. As you make great videos on vlog topics your audience enjoys, they’ll consistently return to your YouTube channel for future content.
Describe your ideal viewership, get as specific as you can, and you’ll have a good idea of your audience.
Set Milestones For Your YouTube Vlogs
Take some time to think about what you want to achieve as you learn how to start vlogging on YouTube with milestones, and then you should start to break down each one into achievable steps.
Where do you want to be with your channel in two months after you start vlogging?
What about six months?
What kind of success would you like to see in the first year?
Write it all down, and it will help you get a good plan together for developing your vlog channel.
Learning how to prioritize is one of the key skills that any person can learn, and the sooner you can master it, the better! When it comes to managing your YouTube channel, you’ll soon know which tasks are the most important because they will be the ones that contribute directly to your vlogging goals.
Here’s a few examples of milestones you may have as you start vlogging on YouTube:
Gaining 100 subscribers per month.
Getting 50 likes on each of your YouTube videos.
Reaching 50,000 YouTube channel views.
Getting over 25 comments per video.
Reaching 10,000 YouTube subscribers by the end of the year.
These are just examples above. Your YouTube milestones could revolve around anything. You can set as many as you like. Both short-term and long-term.
And lastly, be patient. Patience is key, and sometimes many vloggers expect really fast results on YouTube, which simply isn’t the case. It will take time, but once you reach your goal(s), the learning journey will definitely be worthwhile!
2. Choosing a Good YouTube Channel Name
Before you start vlogging, how can you choose a great name for your YouTube channel that will really work?
Sit down with a notepad and paper – or a blank Word document on your computer. Start by writing down words and phrases around your interests, chances are there may be some great ideas to build towards from here.
Also, pay attention to these key factors when reviewing good YouTube name ideas, and remember that you’re creating a brand around your vlog content.
Vlogging Topic and Idea Flexibility
Now, while you’re thinking of YouTube name ideas that are relevant to your vlog topics, don’t get TOO specific. For example, if you start a beauty vlog channel, you might intend to do nothing but styling tips for curly hair.
Along the way, though, you might decide to branch out to other styling topics or even include makeup reviews and tips. You don’t want to get stuck in a niche because the name won’t go along with your new vlog topics.
Your YouTube Name is Social Media Friendly
If you think you already have a good YouTube channel name idea for your vlogs that really stands out and that will really work for your brand, it’s time to do a little bit of research.
Check social media platforms to see if there are people or organizations that use the same name. Google your idea to make sure that it’s not already someone else’s brand.
You want your YouTube channel’s name to work for you, and it can’t do that if searching for it gives results for other brands, products, or vloggers on YouTube.
Your YouTube Name is Easy to Remember
The name of your vlog channel needs to be more than unique, though. It also needs to be memorable. “Frederick’s 1973 Mustang DIY Tips” is pretty unique, but it’s not necessarily memorable.
It also falls into the trap of being too specific. What happens when Frederick wants to detail a 1974 Mustang? In other words, make sure when choosing a good YouTube channel name that your idea is easy to remember but not too specific in regards to the relevant vlogs you could create.
When In Doubt, Choose a Shorter Name
Have a ton of good ideas for your YouTube channel name and can’t decide on which one to pick? On that note, shortness is often very valuable in choosing a good name for your vlogs.
Shorter names are easier to remember, and they can make better social media handles, too. Shorter name choices are more recognizable and even easier to integrate onto any future merch for your channel.
How Will It Be Typed
Some vlog channel names are really difficult to make out, because they do not have spaces and they just push all of the words together, hoping that other people will be able to read them. In fact, you should always try to make sure that your viewers are able to read your name easily – and be able to say it.
After all, you want viewers to be able to tell their circle about your channel, and that is really difficult when it is hard to pronounce.
If phrasing multiple words together, consider using capital letters and/or spacing to make it a lot easier for people to understand.
For example, if you were creating a vlog channel all about about coffee, calling it coffeeislife is great – but “CoffeeIsLife” or “Coffee Is Life” is much easier to read, and therefore to say.
3. How to Find a Good Vlogging Camera
It’s time to start gearing up to create your vlogs! Let’s discuss a little bit about the vlogging camera you’ll be using to film your content.
First of all, you really do need to find a good digital camera with up-to-par video quality. YouTube has had HD capabilities for several years now. And, thanks to smart TV technology, more and more people are watching YouTube videos on their large-screen HD TVs.
Know that your audience will watch videos on all sizes of screens.
As you get further and further into vlogging and video creation, you’ll find that a good digital camera can go a long way toward making your YouTube videos look and sound much more professional.
The good news is that you don’t have to spend a lot of money just to find a great vlogging camera. A lot of entry level and budget options have all the HD capabilities you need to start making vlogs. Here’s a few things to keep in mind looking for a good vlogging camera:
High Quality Microphone
Audio is just as important as video quality, so you’ll want to make sure that your vlogging camera has a built-in, high-quality microphone. A directed microphone that can filter out background noise is good, and an input for an external microphone is even better.
If viewers can’t hear what you’re saying clearly, they may go somewhere else to get similar information. Sometimes you just won’t be able to get the best audio if you don’t have an external microphone, but that purchase can wait until later.
If your camera has external microphone capabilities, then you’ll have that option available to you whenever you decide to get a microphone and use it.
A wide-angle lens allows you to record video formatted for a widescreen. It’s also important because widescreen formatting is far preferable and more professional looking than the old pan-and-scan narrow ratio. Everything looks better through a wide-angle lens.
Good Optical Zoom
A digital camera with great optical zoom will show you where you’ll focus your shot in your viewfinder. You’ll typically be able to use the zoom focus and see the results immediately so you know how each shot will look before you start vlogging.
It’s also important to check the range, as well. You definitely do not want grainy and blurry footage when zooming into other subjects from a distance. Optical zoom is an incredibly useful tool, whether you’re filming yourself or recording footage of other areas.
Camera Size and Weight
Once you find a good vlogging camera in your price range that has all of the features you like, then you’ll want to go over its size and weight.
If you do a lot of vlogging on the move or you have to walk around with your camera a lot, you’ll need one that is light enough that it won’t be a burden as you carry it around while recording vlogs. If you’ll be vlogging from a tripod with a stationary setup (ie. seated at a desk), you have more flexibility in this scenario.
Read The Camera Reviews
Most importantly, before you settle on choosing a good vlogging camera for YouTube, make sure that you read and watch its reviews. If you see just one or two bad reviews out of a 100+ positives, you probably have nothing to worry about.
However, if you see a whole string of negative reviews, you may want to steer clear. The best cameras might have a couple of unhappy customers, but they’ll also have dozens (if not hundreds) of good reviews to counterbalance a couple of people’s experiences.
Don’t Forget About The Lighting
Lastly, don’t forget about the lighting when vlogging. You don’t always have to invest in a professional lighting setup. If you can’t film your YouTube videos during the beautiful, natural light of the day, then you may be able to create great lighting effects with nothing more than a couple of lamps and some white poster board.
Try lighting up the room while also having light pointing towards yourself from different angles. Lighting is one of the most important factors for creating high quality YouTube videos.
Experiment with poster board reflectors, lampshades, and light placement until you get a clear, bright lighting setup!
4. Editing Your Vlogs
Start by trying out a few of the free video editing software available to you, but don’t feel pressured to choose one over another simply because more people like and use it. Find one that you feel comfortable using and fits your creative flow for making vlogs.
If it seems natural and intuitive to you, you’re going to have a much easier time learning all of its ins and outs and how to make vlogs that can be edited with a ton of creativity. Once you’ve got the hang of things, you can upgrade your editing program or go with a premium paid option for more features.
If you’re giving a tutorial on baking a cake, you won’t vlog every second of the entire baking process. If you’re vlogging on YouTube about smartphone reviews, you’ll want to add in some images of the smartphones you’re talking about.
When experimenting with different programs to edit your vlogs, you’ll find that you have a lot of options for transitions between scenes or takes. From intricate transitions to simple jump cuts, your creative options to make your vlogs stand out are limitless.
Feel free to experiment and try new vlog editing concepts that you believe add a unique flair to the content on your YouTube channel.
If you’re looking for a starting point as to how to edit your YouTube vlogs, take a look at some similar content on YouTube and how it’s edited.
Once you’ve edited with a few different techniques, take a break and then come back and watch your content with a fresh eye for what works and what doesn’t. Ask friends to look at different takes and see which ones work the best.
Editing Music Into Your Vlogs
Adding background music to YouTube videos is another thing that many vloggers do because it can enhance presentation. If this interests you, start by choosing a beat that goes well with the theme of your vlogs and is not distracting. Avoid adding music to YouTube videos that is louder than your voice.
Go with something that you believe will give a lift to your vlogs and blends well with your content.
Most importantly, do not use copyrighted content or music in your YouTube vlogs. Make sure you have permission to use the material you’re interested in. Thankfully, YouTube has a great resource for royalty-free music and sound effects with their audio library.
5. How to Start Branding Your YouTube Channel
Now that you have the tools necessary to start vlogging on YouTube and create great content with high quality video, audio, and editing, let’s talk about branding your YouTube channel. Through a well established brand presence, you’ll be able to grow your return viewership.
Create A Logo For Your YouTube Channel
Designing a logo is one of the most important parts of branding your channel and your vlogs. With a good YouTube channel logo, you’ll make all of your social media and other web presences instantly recognizable as yours.
Remember, not all of your viewers will be going to YouTube and specifically searching for your videos. Do some in-video branding to increase brand recognition and awareness for those who come across your vlogs through other means (playlists, social media, YouTube TV, etc)
Create a logo for your YouTube channel that’s attractive, simple, and memorable. Choose colors that you like and that work well together.
Your logo will be the common visual element that binds your vlogs, your channel, your social media profiles, and all of your other online and offline presences together. Think of Nike’s Swoosh, Delta Airlines’ blue and red triangle… We could go on and on, but you get the idea.
You don’t need words or any additional images when you see these logos. They’ve become synonymous with their brands, and we immediately know what we’re looking at when we see them. You can (and should) do the same for your vlogging channel.
As you develop your official branding scheme, you can use it to create custom channel art that can be uploaded as your YouTube background cover. Feel free to further customize this creative with your social media handles and/or your uploading schedule.
Looking for a tool to get you started? Check out Canva – it’s free to use for starters, and they have a ton of different features to create cool graphic designs.
Create a Social Media Presence
Get active on social media with Facebook, Twitter, Instagram, and/or TikTok, which are some of the best social media sites for growing your YouTube channel and vlogs.
Be sure to fill your bio in completely, including fun and interesting information about your vlogs and YouTube channel, your uploading schedule, and any other relevant information that your audience will find useful.
Keep in mind that your social media bio should encourage new viewers to visit your YouTube channel. This should help you get started on writing a really awesome bio and profile.
Branding Your YouTube Videos
You can even add branding to your vlogs themselves. As we mentioned earlier, you can add your logo to the beginning and/or end of your videos (or displayed during the entire video), but that’s not all.
In addition to a branded intro/outro on every vlog, you should also add links to your social media pages and other web presences in the first few lines of your YouTube video descriptions (so they don’t get hidden by the “show more” tab). This makes sure that new viewers can see where they can get updates and additional content from you between vlogs.
You can also include branding in your YouTube videos with props or a branded background. For example, print on demand sites like Spreadshirt give you the ability to design your own T-shirts, mugs, posters, banners, and other pieces of merchandise.
Take a look through the options for branded products online and come up with something fun and creative for your YouTube channel.
Future Tip: As your YouTube channel grows, you could even sell some of the branded items you feature in your vlogs. A lot of the sites that let you print your own custom merchandise also have tools in place to let you set up your own e-commerce store that you can link to from your YouTube channel and social media pages.
Create a YouTube Vlog Schedule And Make It Known
Now, while having a passion for your vlogging topics and creating quality content are both essential elements of maintaining a successful YouTube channel, consistency is also key.
You can create a stronger brand presence and get more views on YouTube if you set a consistent uploading schedule for your vlogs and let your audience know when they can expect to see new videos from you.
If your viewers know that you’re going to upload a new video every Tuesday and Wednesday, then they’ll know when to come back and check your channel every week.
If you sometimes upload three videos in a week but you then take three weeks off, your audience won’t know when to expect vlogs from you.
Inconsistency prevents your channel from gaining the momentum it needs for growth. Consistency will help increase and grow your return viewership on YouTube.
So, post your YouTube uploading schedule in your video descriptions, on social media, and on your YouTube channel’s homepage. You can even mention it during vlog outros.
6. How to Start Growing Your YouTube Channel
As you learn how to vlog on YouTube, you’ll also need to focus on effective growth outlets to expand your channel’s online presence.
There’s a lot of ways to promote your YouTube videos that will help grow your channel, and here’s some of the best strategies to reach more viewers.
Good YouTube Video Titles
Creating a good YouTube video title is one of the most important things you can do to get more people to click on your videos in their online searches, helping you get more views on YouTube.
It’ll also give your viewers valuable information in an eye-catching way. When you create your video titles, you want them to stand out to both your potential viewers and search engines. Here’s how:
Tell Viewers What to Expect
First, a good YouTube video title will always be relevant and accurate. So, as you create your video title, think about what kind of content is in the video and why viewers will want to watch it.
If you have specific products that you review, you’ll probably want to mention them, or if you’re helping your viewers get a particular celebrity’s look, you’ll definitely want to mention that. This will give you a good start for making effective titles.
Optimize Your Title With Relevant Keywords
Next, you want to ensure that your video gets a high ranking in Google and YouTube search results, right? You can do this by including relevant keywords that your audience searches.
For example, if you’ve made a video reviewing the best puzzle apps for the iPhone, you might want to include the keywords “great iPhone puzzle apps.” So, your title could be “7 Great iPhone Puzzle Apps to Really Challenge Yourself”.
Include relevant keywords that your audience searches for regularly, but do so in a natural way. Titles like “How to Get Perfect Curly Hair in Five Minutes” or “10 Tips for Tuning Up Your Car at Home” show effective uses of keywords in attention-catching titles.
Now, think about all those clickbait articles you’ve seen over the past few years. As much as we hate to admit it, those alluring titles really get us sometimes. Why? Because they build anticipation. We want to know about the weird tricks and secrets that can help us improve our lives.
You can take advantage of that desire to know more by creating titles that build anticipation and really encourage people to click through. Plus, because your vlogs are high quality, relevant, and entertaining, you won’t have to worry about people calling your content clickbait.
Optimize Your Video Descriptions
Just like your video titles, your video descriptions are an area that can help you get more YouTube views with better search results rankings.
Do some keyword research and find the keywords/phrases that your audience searches for the most, and are related to the topics you’re vlogging about. Then include those keywords and phrases naturally in your video descriptions as you provide more in-depth information regarding your content.
Always Upload Custom Thumbnail Images
Your thumbnail image should preview your content. Yes, you could just use a still from your vlog, but that’s not going to be as effective as creating a custom YouTube thumbnail image.
Take some photos as you film your vlogs. Then use Photoshop or another piece of photo editing software to add elements such as your branding, video title, animated text, or any other graphics to make your YouTube thumbnails really stand out.
Use this opportunity to encourage viewers to select from their search results.
Watch Time Is a Difference Maker in Getting More Views
As you pay attention to these details, consider how relevant and accurate your YouTube titles, descriptions, and thumbnails are. If all of your metadata points to a great video with a lot of interesting information about travel apps, but then your actual video barely discusses the topic, a lot of your viewers are going to click away very quickly.
This is important because YouTube’s algorithm is designed to “notice” watch time. If a video gets a lot of bounces, it’s going to appear lower in search ranks than a video that lots of people watch from beginning to end. And remember, you don’t just want to improve your rankings – your end goal is to get more people to watch and engage with your vlogs.
Social Media Marketing
On all of your social media platforms, be sure to do more than just post links to your YouTube videos. You need to give your viewers a reason to follow you across different platforms, and if they get the same posts on all of your social media pages, they may slow down on their engagement.
Post exclusive content that’s unique to each social media platform. This gives people a reason to stay updated with each of your different social media handles.
For example, Instagram is a great place to post behind-the-scenes pictures and teaser stills for upcoming vlogs. On Facebook, you can post a poll asking your viewers which topics they’d like you to discuss next. And, of course, you should always get involved and interact with your followers in the comments.
In addition to your social media profiles, you can also start a group or community page and invite viewers to get involved in discussions about topics related to your vlogging channel’s industry or niche. This is a great way to create space for discussion and interaction focused on common interests.
You can even create a scheduled Twitter chat where everyone tweets back and forth using the same hashtag for a designated period of time. And if you want to add more to your chat, you can even schedule Instagram Live to engage with your viewers too.
Think of each post, picture, video, and tweet as the beginning of a conversation. You open with your post, and your audience replies in the comments.
You can increase engagement and establish a great community around your YouTube channel by replying to audience comments and keeping the conversation going. The more engaging you are, the stronger your YouTube channel’s community will become.
Linking to YouTube Playlists
When you mention your YouTube channel and link to it in your bio/posts, you may link to the channel’s home page or to your latest video.
However, wouldn’t it be better to give new followers/viewers a good entry point and guide them through your videos so that they can “catch up” on all your content more easily?
By linking to a playlist of your top YouTube videos or a curated selection for your new viewers, you not only give them an easy access point to your channel, but you also increase your views on YouTube. If you link to a single video, they’re very likely to just watch it and move on.
Think of the last time you “accidentally” watched several hours of a show on Netflix when you set out to watch just one episode. That automatic play function can excite you when the next episode starts for you, and you can take advantage of the same kind of programming on YouTube.
Start a Blog for Your YouTube Channel
Stay on your viewers’ radar, even when you can’t upload new videos on YouTube. For example, you can offer advice and strategies that are a little bit more in-depth than the video tutorials you film.
Let’s say you’re a travel vlogger headed to the Caribbean. You emphasize spending only a certain amount each day of your journeys and make a vlog showing how it is done.
If you build a blog to support the vlogging, you can write about each vlog, filling the content with the best SEO possible.
As discussed above, search engine optimization is something you can do to be found on Google, YouTube or the web in general. It revolves around the phrasing typed into a search engine by someone looking for your content.
For example, if people are making frequent searches for “Best Caribbean Destinations”, you could create a blog post on “10 of The Best Caribbean Destinations to Visit”, while using the former quoted phrase frequently without spamming (“Best Caribbean Destinations”) in that post to show up in Google’s search results to users searching for it. Those users could then end up on your posts and become viewers as they come across your brand.
Knowing which terms rank the highest for your audience can lead to blog views, and those blog views lead to views of the YouTube content that you cleverly embed in the blog page. Don’t forget you can also update your followers on social media about the blog posts, boosting clicks and views.
Check out this helpful guide by Yoast for more information on what is keyword research and how you can use it to reach more people with your vlogs.
Enabling comments on your blog will also give your audience a great outlet in which to voice their opinions, give you feedback, and ask questions. If you keep an eye on your comments and get involved in the conversation there, you can gain a lot of audience interaction and engagement. Many viewers enjoy being a part of the communities they follow.
Be sure to share links to your blog posts on all of your social media platforms and to let your audience know about it in your videos, too. For example, you could outro a video with, “Until next time, head on over to my blog to check out some behind-the-scenes posts!” And you can include the blog URL in your video descriptions, too.
Contribute to Relevant Sites and Publications
Reach out to online media and communities related to the topics of your YouTube videos. Offer to contribute useful and/or entertaining material for a guest blog or column.
When you send them the information for the post or column, be sure to include a brief and informative bio. In that bio, be sure to include a link to your YouTube channel. People who enjoyed reading what you have to say will want to know even more and will follow you to your channel.
Collaborate with other Vloggers
Connect with other content creators who upload videos on topics related to your own. If your vlogs mainly focus on travel adventures, you could do a YouTube collab with another travel content creator.
For example, the two of you could collaborate on a travel tips or best destinations vlog together and/or make guest uploads on each other’s channels.
When you collaborate with other YouTubers in your industry, you increase your viewership and theirs by connecting your audiences. You can even collaborate through social media by highlighting each others channels to your communities.
7. How to Start Building an Engaged Community
As mentioned, there is nothing more important to your YouTube channel than your community.
You want to be in the position where you have a number of fans that really enjoy your vlogs each and every time that they are released, share them with their friends, comment on your videos, make suggestions on what you can do next, and really encourage you to keep going with your amazing YouTube channel.
By showing your audience that you care about what they have to say and that you see them as more than just “subscribers” and “views”, you’ll see more people subscribing to and engaging with your vlogs.
Whether you’re just learning how to vlog on YouTube or you’re a seasoned veteran, you know that your channel can’t be a success without your audience. It will be much easier transitioning your viewers into subscribers if you’ve established a relationship with them.
The more you engage your viewers as a part of your vlogs, the more successful your YouTube channel will be. So how do you do that? If you’re looking for ways to build, maintain, and strengthen your relationship with your vlogging audience, keep these best practices in mind.
Striving to maintain an active comments section is great for your YouTube channel’s community, and it shows that you’re interested in what your viewers have to say. So go ahead and write comments responding to their questions, and then ask more questions for your audience to keep the conversation going.
As you start vlogging on YouTube, you should always make video comments a big part of your vlog channel. In fact, the YouTube comments section is a great place to start discussions and create more engagement, so that you can grow your channel and build an interactive community.
So, how can you get the most out of your comments?
Start a Discussion
After you upload a new YouTube video, don’t be afraid to take the plunge and get the conversation going yourself. Go ahead and post a comment on your vlog to get the conversation started. Ask a question, or pose a related thought and ask for feedback.
If you do this, you’ll be much more likely to see others commenting in very short order. This also allows you to direct the topic of conversation in your video comments.
Respond to Viewers
After you start a discussion in your comments, don’t walk away. In fact, even if you didn’t start the conversation, you should always aim to respond to comments that viewers have left for you.
When viewers know that you’re likely to go over their comments, they’re going to be more likely to leave comments. If you never respond to comments, the potential for engagement is lower.
So encourage the kind of community behavior you want to see by getting involved in the comments on your vlogs.
Encouraging Future Vlog Ideas
Ask your viewers about ideas for YouTube videos they’d like to see you make next. Viewers enjoy being a part of a community, not just an audience, and they enjoy seeing their ideas come to life.
You can post in the YouTube comments asking viewers for their input on your upcoming videos, and as viewers read each other’s ideas, they’re bound to get even more ideas and to keep the conversation going.
Acknowledge Your Supporters and Contributors
Make viewers feel appreciated and boost engagement at the same time by including shout-outs and mentions in your YouTube videos.
For example, you can do this by featuring a “Comment of the Week” at the end of each of your YouTube vlogs and by personally shouting out and/or thanking specific supporters when they make contributions to your vlogging community.
When you show appreciation to your community of viewers, you’ll see more quality comments and conversations and more engagement as you show your audience that you care.
Asking Your YouTube Viewers for Feedback
There is no better way to have viewers feel as though they are contributing to your vlog channel than asking them to give their feedback on your YouTube videos.
You may have to decide early on that you are simply not going to respond to people that are purposefully rude and offensive, but when people make constructive criticism that helps you think about your YouTube vlogs in a new or exciting different way, then you should always tell them that.
A few examples of feedback you could request:
What topics would viewers like to see you vlog about next?
Who would viewers like to see you collaborate with?
How can you improve your vlogs?
Would viewers like to see similar types of topics/formats etc.?
8. Measuring Your Vlogging Progress
There are a number of benefits involved with reviewing your YouTube channel’s progress. For one thing, on a day-to-day basis, you may not feel like your channel is gaining many subscribers or that your average views are seeing much progress.
However, if you take a step back to see where you are at the end of this month versus where you were at the end of last month or the month before that, you might be more satisfied at how far you’ve come.
Just seeing this can be a huge motivator to keep going and to renew your efforts to keep improving your YouTube channel.
Of course, that’s not the only benefit of performing monthly channel reviews. You can also get a better idea of which video styles/formats are gaining the most popularity, which of your marketing strategies aren’t working as well as you think they should, and where you stand in terms of reaching your long- and short-term goals for your channel.
To view your vlogging stats, visit the YouTube Studio dashboard, and then select the “Analytics” tab on the left hand side menu.
Comparing Your Current Stats To Previous Stats
Begin comparing your current stats to previous stats. Just look at the analytics from previous months, note them, and then look at this month’s analytics.
As you make comparisons, look at where you’ve improved, and where you need to make things better. This will give you an idea of where you should focus your creative and channel growth efforts for the next month.
Plan Goals and Milestones For Upcoming Months
As you compare previous months’ performance, see if you can find a pattern for your different YouTube analytics. For example, are you growing your total subscribers at 5% each month? Could more consistent efforts in specific areas lead to a greater growth rate?
Based on your stats, come up with good goals and milestones to reach within the next month, the next six months, and the next year.
For example, if you want to get more comments and engagement on your YouTube videos, then you could set goals to end your videos with a question or call to action encouraging viewers to share their thoughts around a specific theme.
Similarly, if you want to get more of your YouTube videos shared online by viewers, then you could set goals to incorporate social media engagement, contests, and relevant calls to action inviting viewers to get involved with your channel on social media.
Why Monthly Reviews Are Important as a Vlogger
How will you know which types of videos will perform the best and get you the most exposure for certain topics or themes?
How will you see which days of the week have the best viewership when uploading vlogs?
How will you know what specifically needs to be emphasized to grow your YouTube channel?
Basically, attempting to plan the future of your YouTube channel without any information about its past performance is like trying to run with your eyes closed.
Monthly reviews can help keep you on track and show you where your weak points are. They can also give you that added boost of energy and motivation when you see just how far you’ve come in a month or a few months.
Start collecting and using this data now and see how much it can help you grow your YouTube channel.
How to Get More Comfortable with Vlogging
Vlogging is a lot of fun, but for some, getting started can be a little bit intimidating. If you look at other YouTubers’ videos and wonder how they manage to look so relaxed, you’re not alone.
Believe it or not, many successful YouTubers out there were once just as nervous or awkward in front of the camera, but know that the more you do it, the easier it gets.
If you want to get more comfortable with making vlogs in front of the camera … practice, practice, practice! The beauty of digital video is that you can start practicing by making video after video, watching yourself on camera, correcting, and then deleting/repeating. Eventually, you will notice that you’re becoming more relaxed and comfortable when vlogging.
Many people can feel awkward when they first start vlogging, but you can help yourself out a great deal if you take a moment to create the perfect setting to film your YouTube videos. Experiment with sitting, standing, using a tripod, moving your camera, or having someone else hold the camera and shoot your YouTube video for you. One of these set-ups will feel the best, and that’s most likely the one that will work for you.
If you’re still having a bit of difficulty speaking directly to the camera, imagine that it’s a person. In fact, don’t just imagine it’s any person; imagine it’s your best friend. The lens of the camera is your best friend’s face, and you’re speaking directly to them. Try this a few times, and see if you get more comfortable.
And, finally, don’t worry about it if you mess up on a take. Your YouTube video isn’t a live performance, and you don’t have to get everything right in one shot. In fact, if you notice, a lot of YouTube vloggers don’t make single-take videos.
Thanks to editing, you don’t have to stress about vlogging mistakes and bloopers. You can mess up as much as you want. Just do a few more takes, and then edit the good cuts together to make a great vlog for your YouTube channel!
As you go through the above guide on how to vlog, it’s important to bring up again that you will be required to show patience. You may have a low view at the start, but every vlogger on YouTube today started a zero subscribers.
Consistency and adapting to trends is what will help you grow in the long term. Always keep striving to learn more about how you can become better at vlogging and growing your content brand.
You should start vlogging on YouTube because you like to do so. If you decide to make videos because you like them, then you’re setting yourself up in the right direction!