How to Get Sponsored on YouTube

When you see YouTubers who have lucrative sponsorships from big brands, do you ever wonder, “How did they do that?” Well, with very few exceptions, brands partner with vloggers just like you. They didn’t “get discovered” by accident, and they weren’t “just lucky.”

The big secret to getting a sponsorship really is to, “Just ask.” That said, just like anything else, there’s a right way and a wrong way to ask for sponsorship. So, let’s talk about how you can find sponsors for your YouTube channel and approach them about potentially working together on campaigns.

Start by Identifying Your YouTube Audience

Just like when you’re first starting a vlogging channel, Before you go searching for sponsors, you have to first take a look at your audience. How old are they? What fashion trends do they follow? Where do they shop? Which brands do they love? What products are they interested in purchasing? Answer these questions, and you’ll have a good starting point for which types of brands to start approaching for a sponsorship.

Understand that sponsorship is a two-way street. You get paid in cash and/or products, and your sponsor gets exposure, good reviews, etc. with an audience that’s likely to buy their products.

Determine What You Can Offer to Brands

Any brand you approach is going to want to know what you’re going to do for them in return for a sponsorship. Will you give in-video shout-outs or mentions? Will you do product reviews of different products that they make? How will you be marketing their brand?

During this process, you may want to set up several tiers of sponsorship. For example, you may be willing to review products in exchange for getting them for free from the brand, but you will not guarantee a positive review if the product doesn’t work the way it’s advertised.

You may be willing to give exposure in your videos, and on your social media pages for a certain amount of money, and for a higher payment, you might sign a contract to use their products exclusively, for example.

The potential is unlimited. It’s best to create different sponsorship plans at different price points that provide value. Each sponsorship plan or level for your YouTube channel can include different or additional methods of promotion for the brand.

Do Some Research

Once you’ve determined the types of brands and businesses that your audience finds relevant and you have a good idea of what you can offer them, do some research on a few of those brands. And don’t just look for the big-name brands, either. Look for smaller, startup brands that make quality products that your fans and viewers would be interested in.

As you do your brand research, look specifically for brands that you think could really benefit from sponsoring your YouTube channel and videos. Are they new and looking to widen their reach? Are they an established brand with one demographic but looking to expand into another (specifically, one made up of your audience)? You’ll use this information when you make your proposal for a sponsorship.

Create Quality YouTube Sponsorship Proposals

First of all, do not under any circumstances write a single form letter and do nothing more than change the name of the company. They receive proposals for sponsorships all the time, and they are well trained in spotting form letters quickly.

If you write a personalized sponsorship proposal letter for each of the companies you approach, they will notice and take you more seriously. In this letter, be sure to properly introduce yourself and give a good description of your content and how a sponsorship can benefit them, as well. Be as specific as possible, and show them that you have a plan to make their sponsorship a successful endeavor for both you and them.

When it comes to public relations and branding, a media kit is one of the most useful things you can create for your YouTube channel. Spending a little bit of time now creating a ready-made package for branding, exposure, sponsorship, and partnership purposes will save you massive amounts of time and energy later, and you’ll be better prepared to take advantage of a lot more opportunities, too.

With a media kit, you’ll have a go-to document that you can customize whenever you like to create the perfect introduction to your brand and your channel. This can work beautifully for getting sponsored on YouTube and collaborating with other YouTubers, as well. In this post, we’ll be going over media kit tips for partnering with brands.

What Is a Media Kit?

That sounds really great, but what is a media kit? And how can it help you with your YouTube channel? Media kits can take on a number of different forms, depending on their purpose and the institution or individual using them.

For you as a YouTuber, a media kit is a promotional tool that allows you to present your channel to brands, press, other YouTubers, and the world in a concise and clear way. An effective media kit will give people a better idea and understanding of your YouTube channel’s brand presence.

Why YouTubers Should Have a Media Kit

But do you really need a media kit? Yes. No matter how amazing your content is, brands always want to know more about your YouTube channel’s reach. Basically, you need to make that information available for brands in a simple format, and a media kit is a great way to do this easily without spending a ton of time every time you want to reply to YouTube sponsorship opportunities/inquires.

Creating an effective media kit will allow you to show off everything you bring to the table for brands interested in partnering with you.

Creating a Media Kit for Getting YouTube Sponsorships

Great, so where do you start? The end product should be a go-to document that will effectively showcase your channel’s brand and make a strong case for partnering with you. To do this, you’ll want to begin by writing about your channel and what you have to offer brands.

Describe Your Channel’s Content

First, you will need to start by showcasing your content. Talk about the areas of interest you cover in your YouTube videos, the niche(s) your content falls into, and what kinds of topic categories you cover. Keep this short and sweet, but be descriptive. Let people know what kind of channel you run.

Describe Your Viewership

Next, talk about your YouTube channel’s viewership. For example, here’s a couple of things you want to include when describing your viewership:

  • What age group describes the majority of your viewers?
  • What are the top countries from which people watch your YouTube videos?
  • What are their interests?
  • How engaged are your viewers?
  • What type of topics and content are they most excited about?

Basically, in this portion of your media kit, you’ll be showing sponsors, press, and other interested parties that your viewership consists of their target audience. This will get their attention, as they’ll start to see that you have something valuable to offer.

Share Your YouTube Channel’s Statistics

If you really want to impress potential YouTube sponsors, though, show them the numbers. Give them your channel’s statistics, including your monthly viewership, how many views your videos get on average, the average number of comments per video, and how much growth you’ve seen each month since you began creating videos.

Show brands that you have a strong audience that is very engaged with your channel, and you’ll have their attention.

Include Social Media Stats

Don’t just share your YouTube statistics, though. Share your analytics and statistics from your social media presences, as well. This will demonstrate that your audience is not only engaged with your channel on YouTube, but that you have a strong presence across social media platforms, as well. This is especially important when trying to get sponsors, as they’ll want to know how many potential customers will see their products when you feature them.

Explain the Benefits You Can Offer

Now, it may be obvious to you that you can benefit a brand. However, if you want the best results, you need to lay out exactly what you bring to the table. Discuss detailed benefits that you can bring to them if they partner with you. Be as concrete as possible here, but don’t overestimate what you can offer. You may be able to help sell more products, but you shouldn’t claim that you’ll increase sales by 500%.

Describe The Different Sponsorship Opportunities Available

After you describe the benefits you can offer brands, it’s time to get into the details about how they can work with you and what kinds of partnership opportunities are available.

These might include product reviews, sponsored video segments or full dedicated videos, giveaways on social media and/or YouTube, guest vlogs featuring their brand, any other partnership ideas you might have, and/or a combination of different types of partnerships. Be creative, and share the different ways you can work with sponsors to help achieve their marketing goals.

Highlight Your Past Sponsorships and Testimonials

Have you partnered with other brands before? Highlight the success of your previous sponsored YouTube videos and other partnerships you’ve had. Reach out to past sponsors and ask them if they’ll give you testimonials about their experience working with you. Then use those testimonials by including them as quotes, or by creating case studies of those partnerships to show new potential sponsors why they should work with your YouTube channel.

Include Your YouTube Sponsorship Policies

After you’ve discussed all of the benefits of partnering with your YouTube channel, do not forget to include your sponsorship policies and guidelines. You will want to include your terms for payment, any requirements you might have, and other details. You will also definitely want to include your requirement for disclosing sponsorships to your viewers.

Include Any Recognition and Press Coverage You’ve Received

Before you finish typing, be sure to include a section that highlights any of the times that you’ve received awards, recognition, and/or media coverage. Include any graphics you have of your awards, screen shots from media mentions, and quotes from respected sources whenever possible. This will help validate your claims about the benefits that you bring to your sponsors and partners.

Add Branding and Helpful Graphics

In addition, you’ll also want to include some branding and graphics materials to make your media kit look professional. These materials should include your channel logo, visuals and/or charts so that they can easily share statistical information about your channel, and any brand colors you have that are relevant to your channel’s theme.

Provide Your Business Email for Pricing Inquiries and More Info

Once you’ve collected all of the necessary information and materials you’ll need for your media kit, sign off with your name and business email address. Your call to action here should be something along the lines of “For more information about partnerships or for pricing inquiries, please feel free to contact me at…”

Save Your Media Kit as a PDF

Finally, once you’ve cut out any excess content and created a cohesive, informative, and brief media kit, you’ll want to save it as a PDF file. You can create your kit in Microsoft Word or another word processing program, and you can include your visuals in this document.

After you’ve done this, though, you should save it as a PDF to ensure that no additional edits are made (by accident or on purpose) by the people you send your kit to. Sending a PDF will also make the media kit more convenient for interested brands.

Consistently Update Your YouTube Channel’s Media Kit

Finally, don’t just create a media kit for getting YouTube sponsorships and then leave it alone. You should also ensure that all of your statistics and other information are up to date. This is especially important as your YouTube channel grows. Older data won’t be as impressive if your viewership is consistently growing and getting more engaged with your channel.

Now you should have all of the information you need to create an effective media kit. Start writing about your channel, and as you organize your thoughts, be sure to include all of the key points we’ve mentioned here!

Start Reaching Out to Brands

Once you’ve chosen the companies you want to approach for sponsorship and you’ve written at least the first draft(s) of your proposal(s), it’s time to start reaching out to them. Go to their websites and check out their “Contact Us” pages.

Take a look through their links, as well, to see if they have an established process for approaching them for sponsorship. If not, just write to the most relevant email address on the contact page and go from there.

In addition to researching and approaching individual brands, you can also check out one of several sponsorship platforms, as well. For example, if you have 5,000 subscribers or more, Famebit will help connect you with brands interested in working with YouTubers through their sponsorship platform.

4 Important YouTube Sponsorship Tips for Vloggers

As you reach out and try to find sponsors for your YouTube channel, keep these tips in mind, as well:

Make it about them – They already know that a YouTube sponsorship can help you. Tell them how sponsoring you can help their brand.

Don’t sell yourself short – You have a following. You create quality content. You can help a brand by giving them more exposure to your audience. Don’t minimize any of that.

Keep trying – You may not get a sponsorship with your first proposal or even with your fifth. Keep trying, and keep growing your YouTube channel. The bigger your following, the easier it will be to find sponsorships.

Do you believe in this brand? – Don’t reach out to a brand you don’t believe in or don’t like. Remember, if they agree to sponsor you, you have to agree to help them, and you do not want to agree to help a brand that makes inferior products or uses bad business practices.

With these YouTube sponsorship tips in mind, you should be much more successful when aiming to find sponsors for your YouTube channel to collaborate with. When you do get a sponsorship, remember to be open and honest about it. Your viewers will appreciate it, and you’ll be able to do product review videos and feature your sponsor’s brand without any guilt or ethical questions.