How to Do a Facebook Giveaway

How to do a Facebook giveaway for your audience. Different Facebook giveaway ideas to use for creators on social media.

There are many social media strategies to expand your presence as a creator that have withstood the test of time over the years. One great example is Facebook giveaways, which can be an effective way to grow your social media following.

While creators can do social media giveaways on just about any platform out there, Facebook continues to be one of the most popular simply due to the overwhelming majority of people who use the platform. As one of the most popular social media sites, using Facebook to grow your online audience is a no-brainer, and the same goes for giveaways. Here’s some helpful tips on how to do a Facebook giveaway successfully as a creator.

Facebook Giveaway Ideas and Examples

There are many different ways to run a giveaway on Facebook. For example, you can get your followers involved by asking them to participate by (or any combination):

  • re-sharing your Facebook post
  • leaving a comment
  • voting on a Facebook poll
  • tagging friends
  • creating a Facebook post using a custom #hashtag

Giving away a prize is the outcome for the participants, but the other side of giveaways is that you are also aiming to grow your brand as a creator. An important step as you come up with Facebook giveaway ideas is to consider your primary goal.

  • Are you trying to gain more Facebook page likes?
  • Is the end result growing your YouTube channel viewership?
  • Do you want to increase the amount of engagement and comments on your vlogs?

Whatever your goal as a creator, you’ll need to consider how you plan to incorporate that goal into the giveaway entry format.

For example, let’s say you’ve partnered with a company on a branded video for your YouTube channel and wanted to maximize the amount of comments about the content. Your Facebook giveaway rules and format could involve participants posting a screenshot of their YouTube comment on your Facebook page or post for a chance to win. Just remember, it’s important to keep things simple and easy so that more participation is encouraged.

Choose a Relevant Prize

In order to attract the right social media audience to your giveaway, your prize should be relevant to your brand as a creator. Choose something that would really interest your target audience and relates to the content you create. For example, if you have a gaming channel, you could host a giveaway for a controller. You can even include limited edition merch whenever possible.

Consider adding multiple ways to participate and enter the giveaway. For example, one like is one entry, while tagging two friends is an additional three entries. This will help expand your reach on Facebook.

Decide Your Facebook Giveaway Rules

It’s important that you define how your Facebook giveaway will be managed. Rules and guidelines should be clear and simple to find on the contest post or graphic itself. For example, you might limit the number of entries, how long the giveaway will last, and so on. You’ll also need to be sure to read over Facebook’s terms of service, to ensure you’re complying with all of their guidelines as well.

Marketing Your Giveaway

Once you’ve incorporated your Facebook giveaway ideas, it’s time to start spreading the word! The more people that know about your Facebook giveaway, the better your overall reach will be.

Promoting the giveaway before it happens, and during its duration, is important for getting the most engagement from social media users:

  • Highlight it in your videos and your other social media pages
  • Use hashtags relevant to your brand (#travelguide) as well as contest hashtags (#giveaway)
  • Share it in your stories such as Instagram
  • Link to it in your YouTube video descriptions
  • Add it to your social media bio(s)
  • Pin social media posts promoting your giveaway
  • Add in-video giveaway graphics to your intros and/or outros
  • Collaborate with similar creators

Stand Out With Creatives & Visuals

A picture is worth a thousand words, and that is definitely true when it comes to social media giveaways. Users on social media see a lot of text every day when they log in, so creative visuals really grab attention.

Using vibrant graphics highlighting your giveaway will help build up excitement and result in you getting more entries. Online design tools such as Canva feature a ton of free giveaway graphics and templates creators can use.

Also, having a picture or visual for the prize itself adds more excitement for those interesting in participating as well. If they can see it, they’ll be more interested!

After The Giveaway

Once the Facebook giveaway winner has been announced, it’s time to consider how you can use what you learned to analyze the results and performance. In addition to looking at Facebook’s analytic tools to view how many clicks, likes, and other social media interactions you received, you should also ask yourself if you reached or made progress towards your primary goal.

Be sure to ask yourself if you chose the right type of entry, if you targeted the right audience, if the incentive was high enough, if the rules were clear enough, if the giveaway was given enough time, and if you faced any obstacles to avoid next time.

You won’t learn until you try, and reviewing your giveaway(s) is an important step in continuing to improve your results for future Facebook giveaway ideas!